承襲台灣經典 IP「Food超人(Food Man)」橫跨社群近 12 萬粉絲的高人氣,全新升級的角色品牌 Foody & Buddies(福弟與他的夥伴們) 全新登場接班!這個以「食物」為核心世界觀的台灣原創 IP,透過輕鬆幽默的日常冒險,向孩子們傳遞好奇、勇氣與友情的核心價值。Foody 將接棒陪伴長大的孩子們走過國小成長路程,更以兼具創意與幽默感的日常,延伸觸動喜愛生活文創的青少年族群。無論是校園裡的生活點滴,還是大孩子們的日常桌案,Foody & Buddies 都將用最溫暖的療癒系周邊溫柔守護,成為新世代最不可或缺的心靈陪伴!
Building upon the strong foundation of Taiwan's iconic IP ""Food Man"" and its 120K social media followers, the newly evolved character brand, Foody & Buddies, has officially launched to carry on the legacy. Centered around a food-themed worldview, this Taiwanese original IP imparts key values of curiosity, bravery, and friendship through humorous everyday adventures. While continuing to accompany growing children through their crucial elementary school years, the brand leverages its creative and playful daily scenarios to successfully capture the lifestyle-merchandise market for young adults. From campus routines to desktop accessories for older youth, Foody & Buddies provides gentle support with comforting products, serving as an essential emotional anchor for the next generation.