2023 Latest Linktree Alternatives: Portaly, Campsite, Taplink, Beacons AI, Shorby, Linkin.bio
2023-02-23
Table of Contents
- What does Link in Bio mean?
- What Are The Benefits Of Using a Link in Bio Tool?
- What Link in Bio is best for me?
- Linktree
- Portaly
- Campsite
- Taplink
- Beacons AI
- Shorby
- Linkin.bio
- What Linktree alternative is best for me?
- About Portaly
What does Link in Bio mean?
If you’re running an Instagram account, you’re likely to be familiar with the concept of a multi-link tool. IG posts don’t allow users to include links and the website field on the profile page only allows for a single link, meaning that more information isn’t easily accessible. This is where multi-link tools come in.
These tools allow users to input one link and create a page with multiple links so that more information can be shared.
What Are The Benefits Of Using a Link in Bio Tool?
The use of a link in bio tool can provide a range of benefits for users. Such a tool can be used to generate more leads, monetize services, grow a brand identity, and increase affiliate sales.
Linktree and other Linktree alternatives, often provide users with lead generation functions, allowing them to target and grow their audience. Monetization is possible with such tools. A link in bio tool can also be used to customize the look to fit a brand image, as well as to streamline multiple links into one. Finally, it can be used to add a number of affiliate links to a custom URL landing page for followers to check out.
What Link in Bio is best for me?
In response to the growing needs of internet celebrities and content creators, multi-link tools are becoming increasingly sophisticated and more akin to ‘personal webpages’, providing users with a range of tools and layouts to create pages that are closer to a brand or personal website than a single link. To help you find the most suitable multi-link tool for you, this article looks at four popular tools available.
Linktree
Before we look at Linktree alternatives, let’s take a look at Linktree itself, so we have a baseline for comparison.
Linktree is an Australian-based multi-link tool that was launched in 2016. It focuses on providing users with a single link to promote their content across multiple channels, including YouTube videos, Spotify music, podcasts, Typeform, Shopify, and Spring.
This link can be used to embed up to six of the latest products from the two e-commerce platforms. The service recently underwent a revamp, allowing users to access even more content from existing services.
Linktree offers integrations with most of the popular social media platforms
Linktree: The Good & The Bad
- Content: Since “links” are the core, basically you need to have “links” for the content to appear on the page. Currently, Linktree offers integrations with most of the popular social media platforms. The major downside is that Linktree cannot display pictures or text purely for display purposes without links.
- Free Version: Unlimited link quantity, sponsorship feature (currently supports Square and Paypal payment systems), data form features, and basic analytics (number of views and clicks) for the first 28 days.
- Design: The free version does not offer much flexibility. For more customization and flexible design choices, you will need to upgrade the paid versions. However, even then, your Linktree will look very similar to every other users’. There’s nothing wrong with this clean cookie-cutter approach, but if you’re wanting to stand out from the crowd or simply express yourself, Linktree is not for you.
- Limitations: As it is an Australian company, the connected services are mainly European and American companies, such as payment (Paypal) and e-commerce (Shopify). Depending on where you live (or the market you’re targeting), these services may not be widely used or available.
- The Verdict: Although the pages can be a bit cookie-cutter, if your needs are very simple and you just want to add your links without any embedded content or payment systems, then Linktree is a simple and easy choice. You could upgrade to one of the paid versions, but it is a monthly subscription. Make no mistake; you’ll be paying for the added integrations. What visual upgrades you do get are hardly worth the extra cost alone. If you’re an artist or designer, Linktree may not be the right tool to showcase your skills.
Portaly
Portaly may be the new kid on the block, but their free version offers more than their competitors do. Similar to Taplink, Portaly’s design goes beyond most multi-link tools; Portaly really offers a micro website service designed with Web 3 page logic.
This is most likely why they’ve grown rapidly with many of their users using Portaly to create simple personal websites rather than multi-link pages. Portaly seems more geared towards visual creators (e.g., graphic designers, illustrators, digital artists) as their features resolve many of the pain points of other multi-link tools.
Even the free version of Portaly allows users a wide range of customization: backgrounds, fonts, templates, blocks, and even a dark mode. Users are immediately able to add images, images with embedded links, image carousels, videos, audio files, gifs, and even their recent Twitter posts.
Portaly’s free version even provides email collection, contact forms, surveys, subscription lists, and subpages. Every week another integration is announced.
Designers, illustrators, and artists looking for a multi-link tool that can showcase even more of their work should strongly consider Portaly.
Portaly: The Good & The Bad
- Content: Portaly pages are fairly different from a list of links. Portaly claims to be the best Link in Bio tool for visual creators, and it’s hard to argue with that as user pages are quite dynamic with gifs, animated buttons, embedded video and audio tracks, and image carousels.
- Free Version: Right off the bat, the free version allows access to all tools, including sponsorship links to Patreon and Ko-fi. You immediately gain access to image carousels, gifs, videos, audio tracks, subpages, and images embedded with links. Portaly Analytics also provides 30-day records and graphs of views and clicks. The difference between the free and paid versions lies mainly in the number of blocks, the monthly limit of the mailing list, and the commission rate of the payment. The theme color, font, and button style can be adjusted, and the free version can even customize the background.
- Design: The backend is similar to Taplink; you can open the editing window directly by clicking the block you want to edit. For Instagram and TikTok influencers looking for alternatives to Linktree, Portaly can be a great choice. It offers a great way to turn your link in bio into a mini website with a customizable background and a variety of functionalities.
- Limitations: Although the number of blocks for the free version is limited, you don’t really feel it. Frequently used social media links (via monochrome logos) can be placed directly underneath your profile image. Image carousels are immediately available as well. The addition of subpages allows for not just more content but also layered content, so users can more accurately define their customer’s journey.
- The Verdict: Designers and artists looking for a multi-link tool that can truly showcase their work and is more representative of their brand, should strongly consider Portaly. Even with just the free version, users are given more customization and control over their page than other multi-link tools. Unlike Linktree or Campsite, Portaly pages look fairly different from each other and definitely feel more personalized. Most importantly, all the impressive features that Portaly provides are 100% free. You’re getting far more than a demo.
Campsite
Campsite is a US-based company with a similar logic to Linktree. Both are designed around “links” as the core of their users’ pages. The main content is mostly text buttons, but users can also embed content such as YouTube and Spotify.
The backend interface is also similar to Linktree, with control options on the left and a preview of the page on the right. Campsite is an excellent Linktree alternative for those looking for link in bio tools for their Instagram or TikTok.
Campsite: The Good & The Bad
- Content: With Campsite, users are able to add socials directly below their profile image, allowing users to not waste link space on standard socials. Campsite also allows users to display their latest IG posts as well as images, image carousels, and videos.
- Design: Despite the addition of being able to add images and multimedia, Campsite still looks very similar to Linktree. If you’re looking for a Linktree alternative without the learning curve that typically comes with learning a new platform, Campsite is a good choice. However, it is a bit more complicated than Linktree. Both the frontend and backend of Campsite look remarkably similar to Linktree, so learning the Campsite platform and its extra features shouldn’t prove too difficult.
- Free Version: Campsite offers users with a variety of features such as unlimited links, purchase requests, and sponsorship links (but only through PayPal).
- Limitations: Campsite analytics focuses on comparing clicks and views of today with yesterday’s, which may not be useful to all users. There are also fewer design options available with the free version.
- The Verdict: Overall, Campsite and Linktree have similar features, displays, and backends. Although Linktree has more services to link to, Campsite allows for more flexibility with content such as image carousels and embedded videos. The most unique feature is displaying your IG posts; however, if the user left your IG for your link in bio, then seeing your recent IG posts can be a redundant user experience.
Campsite pricing
Taplink
Taplink offers a page design logic that is more similar to website logic than other Link in Bio tools, providing a variety of features such as titles, text, links, banners, or image carousels.
Taplink’s backend design is more intuitive, allowing you to directly click the page location you want to edit. If you are looking for Linktree alternatives for Instagram or TikTok link in bio pages, Taplink is a solid choice. It is one of the most popular linktree alternatives for Instagram influencers.
Taplink: The Good & The Bad
- Content: Taplink is more focused on Instagram users and allows users to build dynamic customized pages; however, your options are fairly limited with the free version.
- Free Version: The free version only provides a few modules. While the platform is very approachable, Taplink’s free version feels more like a demo than its competitors. You really need to upgrade to the paid version to gain access to its more unique features such as adding images, videos, or customized backgrounds. You still gain access to the most unique feature—their Question and Answer block.
- Design: An upgrade to the paid version gives access to additional modules like maps, countdowns, and payments. Overall, the Taplink design approach feels more like a Web 3 micro-site than any of the other competitors and offers a very different user experience than Linktree.
- Limitations: Data is limited to viewing page views only; for click numbers, you need to upgrade to the business version. Although Taplink also has more design options and dynamic backgrounds (in the paid version), Linktree still has more integrations.
- The Verdict: Taplink has a lot going for it. The platform appears to have been designed with the user in mind, and everything can be edited easily from a mobile device. The biggest perk is that Taplink is cheaper than Linktree; however, Taplink’s subscription periods are longer. Similar to Linktree and Campsite, if you want more control and customization options (like uploading backgrounds or custom template colors), you need to upgrade to the paid version. Though the features are plentiful, most of them require payment. If you need more diverse links and are willing to pay, Taplink is a powerful toolkit for Instagram influencers wanting to create a richer and more dynamic Link in Bio page.
Beacons AI
Beacon.ai has changed what a “links in bio” service is by introducing a number of new features. One of the most impressive is the miniature digital store you can create. Through this store, your followers can purchase digital products or merchandise with ease.
To market your items, you can even post a TikTok video and tag the item you’re offering. If you’re using the free plan, you’ll have to pay a 9% commission for all sales made through the store blocks. But if you’re an entrepreneur plan user, no commission will be charged.
As a result, Beacons has proved to be a useful tool for online marketers and stores, with e-commerce tools that allow followers to view their products and purchase them directly from Beacons.
Beacons AI: The Good & The Bad
- Content: Embed videos from YouTube or TikTok, Twitter tweets, and even music to give your page a unique and visually appealing look. Showcase your latest posts with a witty tweet or a trending video clip, and you can even add sensitive content warnings as needed.
- Free Version: Beacons offers two plans, with the free Creator Plan providing most of its features. The Entrepreneur Plan ($10/month) offers additional features, such as a custom domain name, SSL cert, analytics integrations, no sales commission, up to 5 pages, and premium support.
- Design: Despite the heavy flash from their website, Beacons still looks fairly similar to Linktree; however it does have increased functionality with its customized backgrounds and added media support.
- Limitations: You can add as many links as you want, and customize them with more than 1,000 fonts. Plus, you can set color gradients and add GIFs and videos for backgrounds. However, putting the custom domain name and SSL cert behind a paywall is quite rough and a little insecure. Premium support is clever marketing, but should also apply to every user, not just those shelling out $10 per month.
- The Verdict: Beacons may say they’re for the small enterprise, but the amount of functionality and analytics they’ve added shows they’re primarily focusing on larger enterprises. Beacons is also quite clever with their 9% transaction fee, compared with Linktree’s 10%. They’ve also recently upped their applications from 3 to a whopping 14. The question is, do you really need all the increased functionality? For small creators, it’s a hard recommendation, but for larger enterprises who have a robust social media presence funneling traffic to a digital storefront, Beacons tried hard to make it easy for you to make money on their platform.
Shorby
Shorby is one of the oldest Link in Bio platforms. Both Shorby and Linktree have great features such as customization and analytics, however Linktree has some drawbacks. For instance, users are stuck with the domain “linktr.ee” which cannot be changed in either free or Pro versions.
Additionally, the lack of a link shortener and a cluttered interface has been an issue for many users. In comparison, Shorby offers more, including analytics, scheduling, dynamic feeds, tracking links, and customization.
Shorby: The Good & The Bad
- Content: Shorby allows for buttons, text, GIFs, stickers, and videos; however, the biggest highlight are the messenger links that lead directly into a messaging service such as Messenger or Whatsapp. The Shorby platform itself is not as intuitive as its competitors and takes some time to get started.
- Free Version: There is no free version. You get a free 14-day trial. Then, you choose between paying 12, 24, or 82 dollars per month. Shorby is best known for its marketing analytics; however, those only get unlocked at the $24 per month level.
- Design: The layout isn’t really customizable either. You get added marketing tools, but you end up with a Link in Bio that looks worse than Linktree. You can choose your background from a variety of colors or whether your buttons have rounded edges or corners. Yawn. Choose Shorby for its analytics. You can shorten, customize, and track your links using A/B testing, retargeting pixels, and more.
- Limitations: Getting information about Shorby’s latest offerings is oddly difficult. Linktree is far more informative about their release notes, recent integrations, and new features.
- The Verdict: Shorby isn’t ideal for your average user. Their website is quite stark and doesn’t offer much information. Shorby does provide a built in URL shortener, which is incredibly useful for social media; however, Google Analytics doesn’t track Shorby as social media, which can be a bit troublesome for those into marketing analytics. The ad-tracking pixels are also great for retargeting visitors. However, Shorby isn’t really ideal for the individual content creator as other link in bio platforms offer far more dynamic appearances. Shorby is a solid choice for those promoting several small businesses at once. If you need to create multiple link in bio pages for multiple clients, Shorby’s pricing is rather cheap compared to Linktree.
Linkin.bio
Linkin.bio by Later is a platform that focuses on post scheduling and planning, as opposed to simply providing links to streaming and music platforms. It is likely aimed at smaller businesses who want to increase their organic social media presence and direct users to websites.
Linkin.bio allows for up to 5 links per post, link tracking, and 2 Instagram accounts.
This is especially popular for ecommerce purposes, making it easier for customers to shop for products through your feed. Customization is not available, but the landing page blends in well with Instagram.
Linkin.bio: The Good & The Bad
- Content: Linkin.bio allows for up to 5 links per post, link tracking, and 2 Instagram accounts. The scheduling feature is incredibly useful for influencers looking to make their lives easier as well as small business managers managing multiple sets of social media platforms.
- Free Version: There is no free version. There’s a 14-day free trial. Plans start at $12.50/month (billed annually), with a limited free version also available.
- Design: Link.bio has clearly been designed to look similar to Instagram. The lack of customization is a strong negative; however, it does offer a near seamless transition from Instagram.
- Limitations: The lack of customization is Linkin.bio’s strength and weakness. You’re guaranteed a clean look and unified user experience; however, that experience and look may not match your brand.
- The Verdict: Like Shorby, Linkin.bio isn’t for our average user or solo influencer. Their platform is more ideal for small enterprises as they offer control over multiple sets of social media; however, if you are someone managing multiple socials for multiple businesses, then Shorby offers you more posts per profile at a cheaper cost. The use of ecommerce is the most widespread application of Linkin.bio. It simplifies the process of shopping for customers who follow you on Instagram, as they can access your products directly from their feed without having to search for them in your store.
What Linktree alternative is best for me?
Social media has evolved a lot in the last decade. Rightly so, multi-link tools have followed suit with each solution offering more and more dynamic approaches and designs.
What Linktree alternative is best for me?
Well, before answering that question, first ask yourself what the primary purpose of your multi-link tool should be.
Do you need to organize a list of links?
Do you have more to show and offer your followers?
What do you want their experience to look like?
Are there any links you want to emphasize more than the others?
How would you like to emphasize that link and encourage your followers to go there?
Whether you’re looking for an alternative to Linktree or a more comprehensive link in bio solution, there are plenty of options out there.
Over the next decade, you and your content will change. We’d recommend choosing a flexible Link in Bio tool that offers enough customization to ensure your page stays consistent with your brand, who you are, and what you want to say. Unless, all you have to say is just a list of links.
About Portaly
Portaly is the best Link in Bio for visual creators. With a full set of 30+ building blocks and integration tools, Portaly can easily visualize and customize a bio page within minutes.
Portaly launched in Q4 2022 and already has over 20k users worldwide.