So you’re on Tik Tok and want to get some cool collabs done for your channel? Here are some quick tips on how to approach other creators and influencers!

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Table of Contents

• Want to have a greater reach on TikTok? 
• Before reaching out 
• Who is your TikTok audience?
• What is your collaboration goal?
• Choose Your TikTok Collaboration Partner Carefully
• Choose What You Want to do Before Contacting Them!
  • 1. Do a live stream together!
  • 2. Do a giveaway together!
  • 3. Podcast together!
  • 4. Why do one thing? Do a series together!
  • 5. Guest star on each other’s channels!
  • 6. Promote each other’s channels together!
• Stronger Together!
  • TikTok on Your Link in Bio
• About Portaly

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Want to have a greater reach on TikTok?

Collaborations are a great tactic to implement into your strategy! In order to reach a wider audience on TikTok, it can be beneficial to collaborate with another content creator. When looking for the right person to work with, it is important to choose someone who has already developed a large following and is well-respected by their audience. As TikTok has grown in popularity in recent years, it has become a great platform for businesses to take advantage of. The following tips can help you find the right creator to partner with.

Before reaching out

When selecting a collaborator, it is essential to prioritize finding someone who is an ideal match for your brand. While it may be tempting to dream of working with major influencers, smaller creators can often prove to be a more beneficial fit. By doing so, there is a greater likelihood of enhancing your target audience while simultaneously forming a strong relationship with someone who can assist you and whom you can assist in return.

Who is your TikTok audience?

TikTok is a place for experimentation in comparison to other forms of social media. It has evolved from a platform for dance trends to a place for business owners, musicians, and others to create a space for themselves. It is important to understand the principles that guide successful content on TikTok, as it can help in creating content that resonates with users. 

The majority of TikTok users belong to Generation Z, who have a well-known skepticism of traditional advertising. It is important to make sure that the content presented looks natural and organic to the platform, and does not stand out as something to be wary of. 

When it comes to knowing the specific details of one’s audience, it is essential to know more than just their age and location. It is important to understand the type of content and creators that they prefer and interact with. When looking to collaborate with someone, it is important to consider if they will appeal to the viewer’s audience and if there is something that can be offered to the other’s audience. 

Overall, understanding TikTok demographics, content principles, and audience specifics can help in creating content that resonates with users. Knowing this information can help in forming collaborations that will be successful in the long run.

What is your collaboration goal?

Establishing a collaboration with a creator requires thought and research. Before reaching out, you should have a clear idea of the goal and potential benefits for both parties. Consider if the creator’s product may expand your audience or if their audience may be interested in your content or products. A successful partnership will offer something of value for both parties. 

Decide if the collaboration is meant to increase brand awareness or sales. If the purpose is to reach a larger audience, an influencer with a sizable following may be the best choice. However, if the goal is to increase sales, a smaller influencer or creator with an engaged audience may be more effective. This type of audience will be more likely to invest in your content if it aligns with their interests. 

Before reaching out to a creator, be sure to evaluate their audience and product. Think about how your goals and the creator’s goals may be mutually beneficial. Doing research and understanding the purpose of the collaboration will help ensure a successful and long-term partnership. 

When selecting a creator, consider the size and engagement of their audience. Depending on your goal, an influencer with a large following may be best for brand awareness, while a smaller influencer or creator with an attentive audience may be better for sales. Remember to always assess the potential for mutual benefits when creating a collaboration.

Most importantly, a collaboration is never about you; it’s about the both of you. This is one of those rare occasions where 1 + 1 = 3. It’s you, your collaborator, and the new dynamic energy the two of you will produce and share.

Choose Your TikTok Collaboration Partner Carefully

When it comes to selecting the right partner for a collaboration, it is important to think carefully and be mindful of who you choose. Although an influencer with a large audience may be tempting, they may not be the most suitable fit if their content is not in line with yours. It is better to consider someone who is more aligned with your content, even if they have fewer followers. Nano-influencers are valuable and have closer relationships with their audience, making them suitable partners for a collaboration. 

When vetting potential collab partners, it is good to consider other platforms and how active they are on them. Connecting with someone who started on TikTok first is often more beneficial than someone who is famous on Instagram and then moved to TikTok. Observing the followers of your potential partner is also key – you should target an audience that is the majority of their followers, with high engagement rates across multiple posts. 

Engagement matters, so it is important to look out for a partner who has consistent engagement. This way, you can trust that their audience is actively engaged with their content, rather than just a certain portion of it. 

Ultimately, it is important to select a partner who can bring value to your collaboration, whether through their content or their followers. Do your research and make sure that the people you collaborate with are the right fit for your brand..

Choose What You Want to do Before Contacting Them!

We cannot stress this enough. Choose what you would like to do before contacting your potential partner. What do they specialize in? What do you specialize in? Will they be comfortable with your proposal? If they say no, do you have a backup idea, or a third, or fourth? Here are some ideas you can propose.

Whichever you choose though, be sure you map everything out. Your goal is to remove all the possible friction from their experience with you, making you an ideal candidate for future collaborations.

1. Do a live stream together!

Broadcasting a live stream is an effective way to reach out to a new audience and build trust with those who are already following you. Engaging with your viewers in real-time helps to demonstrate your authenticity and the value of your content. Collaborating with another creator allows you to showcase your product with their support and potentially gain more followers. 

Nevertheless, there are some restrictions to bear in mind. If you wish to go live, you must be 16 years of age or over and have a minimum of 1,000 followers. Furthermore, those aged 18 and above can earn gift points from viewers that can be converted into real money post-stream – provided you meet the criteria. 

Overall, a live stream is an excellent tool for connecting with your audience and boosting your profile. By presenting yourself in a genuine way and offering something of value, you can increase engagement and potentially monetize your efforts. 

It is important to note that there may be some limitations related to age and the number of followers you have. However, these should not discourage you from exploring the potential of live streaming as a powerful way to reach out to new people and strengthen relationships with existing followers.

2. Do a giveaway together!

Giveaways offer an effective way to engage with an audience while promoting content and/or brands. They can be especially effective when used to tie in with special occasions, events, and holidays that are relevant to your niche. For example, if you are a food TikToker partnered with a kitchenware company, you could post recipes with their kitchenware for Christmas-themed desserts and other recipes. Then, you could encourage users to post videos of themselves following one of your recipes. The winner of your choice would receive some of the kitchenware for future recipes. 

This kind of creative collaboration between you and your partner is a great way to reach a larger part of your target audience. It also increases the visibility of your partnership by bringing attention to both your pages. Giveaways are an effective way to take advantage of the festive spirit and make a lasting impression on your audience. 

Another great way to use giveaways is to create exclusive content and products to promote. You could offer exclusive products to those who participate in your giveaways. This could be an extra incentive to those who enter your giveaways and a great way to generate hype for your content and products. 

Giveaways can also be used to reward loyal followers and customers with exclusive access or discounts. This will help you build long-term relationships with your audience and create a sense of loyalty and trust. By offering something valuable to your followers, you can show them that you appreciate their support and encourage them to stay with you for the long haul.

3. Podcast together!

Podcasts remain one of the most popular forms of entertainment and education today and can expand your reach to new audiences. Their convenience and accessibility make them a great choice for those who are always on the go, which has been becoming more and more common in the 21st century.

Collaborating with someone to record a podcast episode can be a great way to get your audience excited. Previews of the podcast don’t necessarily have to be the content itself. TikTok users respond well to unique, relatable, and even funny content. Consider creating a movie-style teaser or bloopers to get users more engaged. If you’re promoting a product, use the preview to talk about how it ties into the podcast topics. For example, fitness influencers could post TikToks of themselves using a product that their co-creator designed, and then discuss the importance of physical and mental health in the podcast episode. 

Advertising a podcast can be tricky, but with the right strategy, you can really get your audience interested. Try to think of creative and engaging ways to market your podcast. A great way to draw attention is to use social media platforms like TikTok. You can post a preview of your upcoming podcast episode and get people to tune in. 

When creating content for your preview, think about what will capture your audience’s attention. Keep in mind that TikTok users are drawn to interesting, relatable, and even humorous content. If you’re promoting a product, you can use the preview to talk about how it fits into the topics of discussion in the podcast. For example, fitness influencers could post TikToks of themselves using a product and then use the podcast episode to discuss the importance of physical and mental health. 

Overall, podcasts can be a great way to reach your audience and keep them entertained. With the right strategy, you can use social media platforms like TikTok to get your audience interested in your upcoming podcast episode. Be creative and think of fun ways to promote your podcast to get people to tune in.

4. Why do one thing? Do a series together!

Working with another creator is a great way to build a lasting relationship. To make the most of the collaboration, consider launching a series. This can be tailored to important events or topics that are relevant to your niche. For instance, if a clothing brand has teamed up with a TikTok creator, they could create a series of posts promoting their latest prom-inspired outfits. 

A series is a great way to measure audience engagement. If the first post gets a positive response and following posts have comments and likes, then it’s a great indication that the collaboration is resonating with the audience. If not, then it’s time to take feedback onboard and try something different. 

When collaborating with another creator, it’s important to set goals and consider how you can best reach them. Creating a series is one way to capture the attention of the target audience, as it allows you to create content that is timely and relevant. 

Pay attention to how your audience responds to the series. If it’s positive, great! If not, don’t be discouraged – listen to the feedback and use it to adjust your approach. By doing this, you can ensure that your collaboration is successful and beneficial for both parties.

5. Guest star on each other’s channels!

Using your partner as a guest star on your TikTok account is an excellent way to build your presence organically. Instead of relying on traditional advertising tactics, you can show off your knowledge and how your content is beneficial to your audience. Doing guest posts with your partner is also a great way to expand your network and make connections with other TikTokers. This can help you and your partner become more visible and grow your following. 

It’s important to remember that when working with a partner, you need to be mutually beneficial. Both parties should be able to benefit from the collaboration and achieve their goals. This helps to create a productive working relationship and can lead to more successful collaborations down the line. Working with a partner on TikTok can be a great way to reach a wider audience and build a stronger presence on the platform.

6. Promote each other’s channels together!

Partnering with influencers and content creators is a great way to get your content out there. With the right collaboration, you can tap into a larger audience. Take the time to research influencers in your niche and contact them to see if they would be interested in promoting your content. 

Once you’ve found a partnership, promote it! Use social media channels to spread the word. You don’t need to be on every platform, but by promoting your content on several platforms, you can make sure your audience is aware of what you have to offer. 

Don’t forget to use other influencers’ channels to promote your content. This can help you grow your audience and make sure your content is seen by the people who will benefit from it the most. Reach out to other influencers and see if they would be willing to help spread the word about your content.

Stronger Together!

Reaching out to a creator, brand, or influencer when you are ready to collaborate can be a great way to find a win-win partnership. Making sure that the target audiences match and that there is something in it for all parties involved is essential. If successful, it can be a great asset to grow your audience on TikTok. It is important to be thoughtful in the process and take the time to make sure everything is in order. 

Two-way relationships between parties are key for a successful collaboration. Each side should have something to gain from the relationship. It is important to ensure that the platforms, content, and goals all align. This will help to ensure that the collaboration will be beneficial to both parties. 

Once an agreement is reached, it is time to create and execute the plan. This is the time to use creativity and come up with ideas that will engage and excite both audiences. Working together to promote the collaboration can be a great way to show the value of the partnership. With the right plan, a collaboration can be extremely successful and can be a great way to grow your reach on TikTok.

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