Email lists have been a staple in the market for years and remain one of the most effective sources of personal information. Registering for online services and employment often requires an email address, and most people have only 1-2 commonly used email accounts.

Mastering email collection means having a long-term means of contact. This article will provide a detailed tutorial on how to use the “Portaly Email Collection Block” to help you gather the emails of fans or potential customers.

Table of Contents

• Why should you start collecting an email list?
• How to Use an Email List?
  • • Marketing Email Campaigns
    • Newsletters
    • Advertising Campaigns
• How to encourage people to willingly provide their email?
  • • Offering a newsletter service
    • Exclusive identity and qualifications
    • Valuable Resource Exchange
• How to add and use the Portaly E-mail Collector Block?
  • Design your Email Collection Block
  • Confirmation Message
  • Reply Setup
• How to manage email lists?
  • • Mail quota
    • Projects List
    • Recipient List
• About Portaly

Why should you start collecting an email list?

• Direct Communication: Email provides a direct and personal way to communicate with your audience, allowing you to reach them directly in their inbox.
• Long-Term Engagement: Building an email list enables you to establish long-term relationships with your subscribers, fostering trust and loyalty.
• Personalization: Email allows for personalized communication, tailoring content and offers to individual subscriber interests and behaviors.
• Measurable Results: Email marketing offers robust analytics, helping you track and measure key metrics to optimize your marketing efforts.
• Cost-Effective: Compared to many other marketing channels, email marketing is cost-effective and can provide a significant return on investment.
• Global Reach: Email allows you to connect with a global audience, making it suitable for businesses seeking international expansion.
• Automation and Scheduled Campaigns: You can automate email campaigns and schedule emails, ensuring timely and consistent communication.
• Data Collection: Email sign-ups provide valuable customer data, allowing you to better understand your audience and refine your marketing strategies.
• Ease of Sharing: Recipients can easily share emails, expanding your content’s reach through word-of-mouth and social sharing.
• Compliance and Privacy: It’s important to collect email addresses in compliance with privacy regulations, ensuring that your email marketing respects user privacy and is legally sound.

How to Use an Email List?

Marketing Email Campaigns

One-time marketing emails can rapidly promote products or event information. It is advisable to design them carefully, from the subject line to the layout, to avoid being blocked or sent to spam folders.

Newsletters

Many media outlets and content creators publish newsletters, which may contain in-depth industry articles or exclusive insights and information. While creating content for newsletters can be time-consuming, their acceptance and loyalty levels are much higher than marketing emails. They may even get forwarded to others. For fans, newsletters provide a subscription-like experience with regularly received content.

Advertising Campaigns

Because many social media platforms are linked to email (e.g., Facebook, Instagram), having an email list allows you to target fans who use these platforms for advertising campaigns, expanding the reach of your marketing efforts.

How to encourage people to willingly provide their email?

People won’t readily give out their email addresses, so creators must trigger the urge for people to fill in. Here are some common motivations for people to willingly provide their email.

Offering a newsletter service

People are interested in your content and wish to receive regular newsletters for reading. Newsletters are particularly suitable for content that aligns with work opening hours, such as in-depth reviews, news, industry trends, and more.

Exclusive identity and qualifications

Fans can sign up with their email addresses to get early access to exclusive offers or messages in the future, or receive invitations to join a VIP-exclusive closed community, creating a sense of prestige and involvement

Valuable Resource Exchange

Offer a presentation, a desktop wallpaper, an exclusive video, or any premium content you can provide in exchange for an email sign-up.

In addition to offering value in exchange, when you start implementing email collection blocks, be sure to promote them on social media. Most of your fans may be passive, and confident promotion can encourage everyone to participate in list sign-ups.”

How to add and use the Portaly E-mail Collector Block?

You can find the ‘Email Collector’ block in the ‘Tools’ section of the Portaly backend on the left side. Simply drag and drop the block onto the page to add it.

Design your Email Collection Block

To successfully collect email lists, the design of the first impression is crucial. Portaly provides abundant customization options, allowing you to design blocks that attract fans to fill in their email addresses

• Image: Eye-catching cover image clearly illustrating the rewards or incentives for providing an email.
• Title: Craft an attention-grabbing title for the incentive being offered. For example: ‘Subscribe to the Most Useful Illustration Newsletter’ or ‘Get Exclusive Subscriber Discounts Ahead of Others.
• Custom Questions: You can further collect additional information from your fans, such as their name or where they saw the subscription message.

Confirmation Message

If you plan to use the email for marketing or other purposes in the future, it’s important to clearly state and obtain consent in the confirmation message to comply with legal regulations.

Reply Setup

After filling out their email, the submitter will be directed to a reply screen. Here, you can add an image and text for the thank-you message.

If you have exclusive content for the submitters, such as cloud files or private YouTube videos, you can include hyperlinks in the text field of the thank-you screen settings.

If you have exclusive content for the submitters, such as cloud files or private YouTube videos, you can use the ‘Reward’ button to embed these incentive materials.

How to manage email lists?

After collecting the list, simply click on ‘Mailing List’ in the ‘Tools’ section of the Portaly backend to centrally manage your created email collection block projects and the list of subscribers.

Mail quota

Portaly users receive a monthly allocation of a certain number of list quotas, which are replenished on the 1st of each month. Currently, each creator can collect up to 100 email list entries per month.

Projects List

If you have more than one email collection block, you can use this platform not only to consolidate data but also to centrally enable or disable projects.

You can also utilize the embed project feature to quickly embed email collection blocks into your other websites, allowing for more extensive list gathering.

Recipient List

You can export the collected lists in a unified manner based on project, timeline, or other relevant information. The exported lists will automatically be in Excel format, ready to be imported into your email newsletter or advertising delivery systems.

About Portaly

Portaly is the best Link in Bio for visual creators. With a full set of 30+ building blocks and integration tools, Portaly can easily visualize and customize a bio page within minutes.

Portaly launched in Q4 2022 and already has over 20k users worldwide.