A personal website is where you can express who are and what you do in your own unique way.
A crafted personal website can not only enhance your exposure via search engine optimization (SEO), it makes you look more professional and escalate your personal brand identity.
Basically, based on your purpose, personal websites can be classified into the following four common types:
Personal link-in-bio page: Create the first impression of your brand and serve as a central hub for all your diverse content.
Personal blog: Suitable for those who want to share their life or knowledge, or promote specific content.
Personal portfolio/resume: Suitable for designers, engineers, and creative workers.
Personal online store: Design your online store to increase your sales conversion rate.
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4 content ideas that can be applied to any type of personal website
No matter which type of personal website you have, or if you haven’t decided which type of website to create yet, the following 4 content ideas are suitable for being prepared and later published on your online presence.
1. About who you are
Think of your personal website as a solo exhibition, and as you are the main character of the exhibition, it’s important for people to know who you are. Your self-introduction may include the following:
Your basic information and interests: To help people understand you on a basic level and showcase your personality.
Your professional experience and achievements: To showcase your abilities and accomplishments in a way that earns people’s trust in what you have to offer.
Special highlights: Such as awards you have won, notable projects you have worked on, or unique experiences you have had.
Your photo: Not necessary, but including a photo can help people feel more connected to you.
2. Key benefits you provide
Your website should have a clear focus or a few main areas of interest.
If you run a personal blog, feature your latest or most popular articles. If you offer products or services, showcase their notable strengths. And if you yourself are the selling point, list the compelling reasons why people should choose you!
3. Build your credibility
The next idea is about any content that can help you build your trust and professionalism, common examples include:
Interviews or articles featuring you
Special awards or honors you have received
Your special identity (such as a representative, ambassador, or organizational leader)
Professional achievements related to your work (such as project outcomes)
Ratings or testimonials from your clients
Important numbers you have accumulated (such as years of experience, number of customers served, etc.)
Important or well-known clients/organizations you have worked with
Books or publications you have authored.
4. Where to Find You
Finally, when people take an interest in you, they will want to explore more about you and engage with you through various means that you can provide.
At this point, organizing your social media links is a good way to go. For example, you may be managing Instagram, Facebook, YouTube, a blog, e-newsletters (EDM), a shop, or services that you offer, just to name a few.
Put your most preferred ones on top for people to click on.
Selected content ideas for personal websites of different types
After identifying the type of your website, it’s vital to plan the appropriate content for it.
In addition to the four basic content ideas shared above, the following section will offer ideas and showcase selected examples for the four types of personal websites mentioned at the beginning of the article. We hope to inspire and guide your website content planning.
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Portaly is the ultimate Link in Bio for creators and businesses. With a full set of 30+ building blocks and widgets, you can fully customize your bio page in minutes.
Link-in-bio page is the quickest, easiest, and clearest way to introduce yourself and connect people to your various platforms. The page typically includes:
Self-introduction and links to your various social media platforms
Entry to your services, products, or free resources
Articles, showcases, or any other featured content
Content that enhances your credibility, such as media coverage or partnership logos
While some services like Linktree and Taplink are link-based, Portaly offers additional features to customize and visualize your links, making your page more personalized.
For personal blogs
Personal blogs often integrate with the other three types of websites. For instance, The team of Skillcrush writes articles related to web design and coding, not only showcasing their expertise but also building trust with the readers, making them more likely to purchase the courses or programs offered.
Chris Guillebeau’s blog is another great example. He began blogging about his journey to visit every country in the world, but it has since evolved into a hub for original thinking and creative ideas.
One standout feature of his blog is the clear categorization that guides readers through their experience. Furthermore, he has organized and listed classic posts within each category for newcomers, creating a welcoming and user-friendly experience.
The content of a personal blog-type website usually includes:
The article itself (including cover images, title, content, author bio, and recommended related articles)
Article categorization (the layout is crucial)
Email subscription service
Desired actions from readers after reading the article (such as purchasing products, trying free courses, etc.)
Personal portfolio/resume
If you’re a designer, engineer, or other type of creative professional, you are likely to need a place to organize and showcase your portfolio and past experiences. Because of the design or technical background, portfolio websites usually have a strong personal style.
Common content includes:
Your works (usually along with the basic introduction, your creative philosophy, the images of works, relevant links, etc.)
Your work experiences, achievements, or exhibition and award experience refers to any events where your work has been displayed or recognized, such as art shows, galleries, design exhibitions, or contests.
Other bonus content, such as client testimonials, recommendations, personal interviews, media coverage, partnership brands, published books, and special titles.
Personal online store
The focus of a personal online store should be aimed at encouraging people to make a purchase. You can include the following content ideas, depending on the type of products or services you offer:
About your products:
What needs or pain points do your products or services address?
How can your products or services make individuals or the world better?
Product descriptions, features and benefits, and plenty of images
Pricing information
Package options
Special offers/ limited-time discounts/ content previews/ product trials application
About your target customers:
Who are the ideal (or not-so-ideal) customers for your products or services?
Credibility information:
User feedback, ratings, recommendations
Media coverage, awards, and other accolades
About the product or service creator (that’s you):
Why are you qualified to offer the products or services you do?
Your personal story (if relevant to the products or services you offer)
Others:
Frequently asked questions
Important considerations
Relevant legal information
Setting up a personal website is different from social media platforms. It provides more flexibility and freedom, allowing you to use various website-building platforms to showcase your creativity and help people get to know you, and thus build relationships with you.
We believe that through extensive research and experimentation, you can also create a personal website with your unique style and start building your personal brand.
Want an easy way to start? Try our favorite link-in-bio tool—- Portaly!
Portaly is the new and enhanced bio page builder, powered by AI. Our mission is to empower creators and business brands to construct their most compelling web presence.